Use Case

Test with consumers
before you brief the agency.

AI consumer personas calibrated by real scraped data. Upload a concept, ad copy variant, or pricing scenario — get simulated consumer response in hours, not weeks.

Request a demo → View pricing

Who this is for

Marketing teamsProduct teamsInsights & StrategyBrand & CommsPricing teams

Data sources covered

Live scraped consumer data from 30+ sourcesContinuously updated personasCategory-specific calibrationSegment-level targeting

What it is

What is synthetic audience testing?

Synthetic audience testing uses AI-generated consumer personas — trained on real, scraped consumer data from your category — to simulate how different consumer segments would respond to a concept, message, or product idea. Unlike surveys, there's no recruitment, no bias from the questioning process, and results arrive in hours. Scoutr's synthetic audiences are continuously updated by live data, so they reflect how consumers think right now.

How Scoutr approaches it

Synthetic audience testing for consumer brands. Test campaigns, concepts, and pricing without running surveys or recruiting focus groups. Faster, cheaper, and unbiased.

The platform

Everything you need.
Nothing you don't.

Features built specifically for this use case — delivered continuously, automatically.

🧪

Concept simulation

Upload any concept — ad creative, product idea, packaging change, pricing scenario — and receive a simulated consumer response with reasoning, objections, and purchase intent signals.

👥

Segment-specific testing

Test concepts against specific consumer segments — heavy users, competitor switchers, price-sensitive buyers — calibrated by the actual conversations those segments have online.

💰

Price sensitivity testing

Test specific price points against synthetic segments. Understand how perceived value shifts at different price levels before making changes that affect real revenue.

📝

Copy and messaging variants

Run A/B tests on messaging, campaign copy, or positioning statements against synthetic audiences — before spending on media or creative production.

🎯

Positioning validation

Test whether a new positioning claim resonates with consumers in your category before committing to a brand or campaign direction.

📊

Response with reasoning

Synthetic audiences don't just give a score. They explain why — mirroring the reasoning patterns of real consumers in your category.

Why Scoutr

Better than the alternatives.

✗

Focus group ($15–30K, 3–4 weeks)

Slow, expensive, small sample, researcher bias, prompted.

Consumer survey ($5–15K, 1–2 weeks)

Prompted responses, recruited sample, lag time.

✓

Scoutr synthetic audiences

Hours, fraction of cost, large synthetic sample, unbiased, continuously updated.

FAQ

Common questions.

How accurate are synthetic audiences compared to real consumers?

Synthetic audiences are best used for directional signal — understanding likely response, identifying obvious mismatches, and stress-testing concepts before investing in production or media. They are not a substitute for real consumer validation before major strategic commitments, but they dramatically reduce the number of real-world tests needed.

How are the personas calibrated?

Scoutr's synthetic personas are built from the real consumer language, preferences, objections, and sentiment patterns we collect from your category. They're updated continuously as new data is scraped — so personas reflect how consumers think today, not how they thought six months ago.

What types of concepts can I test?

Ad creative, campaign messaging, product concepts, pricing scenarios, packaging ideas, positioning statements, new feature descriptions, and more. Anything you'd normally take into a focus group or survey can be tested synthetically first.

Is synthetic testing available on all plans?

Synthetic audience testing is available on Growth and Enterprise plans. It is not included in the Starter plan.

Test your next campaign before it launches.

Request a demo and see how synthetic audiences can validate your next concept in hours.