In her own words
my skin finally feels calm
no fragrance, no nonsense
the only thing that didn't make me break out
What stops her buying
Hidden fragrance or alcohol
Vague "clean beauty" claims
Influencer-only social proof
The moment she buys
After a flare-up from a new retinol, she searches "barrier repair, no fragrance" at 11pm.
Where she is listening
r/SkincareAddiction
Hyram on YouTube
Aged 32 to 42
Sensitive skin
The Ordinary
Paula's Choice
Dermatologist followers